by CASETiFY, the Baird lifestyle designer for IT equipment, has announced its first earnings in 10 years, with revenue of over 125 million US dollars and a growth rate of over 70% in 5 years. Ready to launch Omnichannel strategy and ready to open more branches, including in Thailand.
From e-commerce selling phone cases to building a $3 billion fashion business
The origin of CASETiFY in Hong Kong in 2011, in 2020, it can generate more than 125 million US dollars in total revenue and in the past 5 years, the compound annual growth rate (CAGR) is as high as +70%. A beautiful leap from e-commerce business to global brand business, as it transforms mobile phone cases and IT equipment decorations according to popularity around the world.
Wesley Ng, CEO and co-founder of CASETiFY said, “CASETiFY’s products are an endless canvas for creativity through partnerships with iconic brands and a passion for innovation. Strong and durable
To give customers the choice of furnishing the IT equipment they cherish and truly connect with their preferences, our job is to create a creative hub with enough options to answer every style and every trend. Fashion and every personality, from simple to bold design.”
In addition, CASETiFY is the most popular among consumers during Gen Z, which can reach 1 in 5 Gen Z consumers through social media channels, and is the world’s No. 1 search for IT equipment brand according to Google. Trends
The brand’s achievements also include being nominated for the ‘2022 World Changing Ideas Award’ by the famous American media FastCompany, which reinforces CASETiFY’s commitment to sustainability through the campaign “Re/CASETiFY”, led by Case. Over 28,000 kilograms of unused material has been recycled into new models, which has reduced the company’s carbon dioxide emissions by up to 20%.
Create strong offline store sales.
