by If you have just started a new business, it is likely that you have not yet printed your brochure as you are still working out your marketing strategy. Whatever be your marketing strategy, it must include print marketing as one of the marketing channels that you would like to use to communicate your business details to your target audience.
While there are lots of online channels like a blog or a social network, you need to get to off line channels as well. This will call for designing and printing a brochure that you can use in your marketing.
If this is your first ever printed brochure, then you might feel a bit lost about how to design and where to get it printed. The aim of this brochure is to educate new business owners on how to have the most successful brochure.
Where to get it printed?
This is something that you have to decide before you have even designed the brochure. It is best to plan ahead and know which service you are going to use, therefore you know how much time the company will take to do the job, and how this will fit in your marketing budget.
While online printing appears cheaper than an offline printer, if your printing doesn’t fit in the standard offered by the online printing company, you may not be able to print with them. Since this will be the first marketing brochure done by you, you might find it comfortable dealing with an off line printer.
Do your research and find the one that best suits your needs. You can call the printing companies and get some clarification on any questions you may have.
Do not be misled by someone quoting very cheap. You might be in for a surprise. On the contrary, do not ignore a cheaper quote as the overheads vary from company to company and also the printing methods. It is a good idea to go and see some samples if you are unsure.
Your brochure might be the first piece of advertising material that a prospective customer receives, about your company. Hence the design of the brochure has to be really good to convey a positive image about your company.
Design
The design of the brochure is what you need to think about next. The brochure needs to have all of your products in. It needs to have enough number of pages to communicate details of your products, but at the same time not a voluminous one that no one wants to spend time in going through.
While the brochure gives information about the business, products and the like, say more with images than with words. Use colours that blend with the corporate image or the product image.
Do not crowd the brochure with information. It should have adequate space around the information and images.
If brochure is promoting products, then ensure you have the right price to attract the customer to call you.
